Oddly, the merchandising for Evita on Broadway was very limited. There were only two items sold at the theatre, a pin and a t-shirt (and of course the souvenir program and original cast album). One Shubert Alley and several other local merchandisers added to the total, by producing their own souvenirs.

T-SHIRT

White with silkscreened logo in black and silver

S, M, L

$3?

BADGE

Cheap reproduction of the lucite badges the cast members had been given for the L.A. tryout (see below),

2" x 2"

50 cents?

SOUVENIR PROGRAM

Souvenir Program

11-3/4" x 9-1/8"

$4.00

PLAYBILL

Playbill

Free

POSTERS

POSTERS The black and silver was the original then after the L.A. company poster was done using a photo of Loni, one was made of Patti.

12-1/2" x 20"

not sold

RECORDING

The first full recording of the show, made in Los Angeles, the LP, 8-track and cassette came out shortly after the Broadway opening. The CD came later. The album won a Grammy.

LP, cassette, CD

?

SOUVENIRS PRODUCED BY ONE SHUBERT ALLEY AND OTHER NY SHOPS

POSTCARDS
One was a photograph of the theatre, one was part of a series of paintings of NY theatre marquees, the third was part of a series of the feet of characters of various shows, done by an artist named Gacci. These were also available in a poster of all the cards.

POSTCARDS

7" x 5"

POSTCARD

POSTCARD

Another company did a postcard of an Argentine stamp with Eva's image on it.

5" x 7"

MAGNET

MAGNET

One Shubert Alley used the paintings of Broadway theatre marquees on a number of items, including magnets, boxes and coasters.

BRASS KEYRING

BRASS KEYRING

There was also a series of brass keyrings duplicating theatre tickets for various shows there seemed to be no reason for the choice of dates.

CHINA THIMBLE

CHINA THIMBLE

SOUVENIRS FROM THE TRYOUT TOUR PRIOR TO BROADWAY

LUCITE BADGE

LUCITE BADGE

1-1/4" square

Given to cast as ID to get backstage Also given away with subscriptions to After Dark magazine

PROGRAMS

Programs

8-1/2" x 11"

25 cents

PROGRAM INSERT

PROGRAM INSERT

Confusion about the real story in Los Angeles led to this insert with some historical background and a synopsis of the show.

5" x 10"

POSTERS

POSTERS The same poster was used in L.A. and S.F. with only the bottom changed. There was also a 3-sheet identical to the smaller lobby cards. Terri Klausner's (the alternate) name was inadvertantly left off the poster so a "snipe" or sticker was made covering the main body of credits.

12-1/2" x 20"

not sold

© 2000